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Person

Ellen Wagner

illustration at the Hochschule für Gestaltung Offenbach and worked as a layout artist and illustrator on a [...]

-printing projects and founded the screen-printing label »Print now - Riot later« with him in [...]

produce serigraphic works on paper and free artistic projects. Since the winter semester of 2022, Ellen [...]

Person

Axel Rössler

field of digital design in various constellations and agencies until he was introduced to the [...]

Vita

Axel Rössler (*1966 in Langenhagen) found his way to digital design after studying [...]

linguistic sociology and education at the Goethe University in Frankfurt. From 1998, he worked in the [...]

repeat printing on yard goods - but they also produce serigraphic works on paper and free artistic [...]

Person

Florian Albrecht-Schoeck

Florian Albrecht-Schoeck, born 1980 in Darmstadt, artist, lives and works in Offenbach am Main. He [...]

with the medium of photography (analog, digital and virtual). His artistic focus is often on the [...]

search for the definition of roots, identity, origin and belonging — in the context of society [...]

, politics, and individuality. His images are part of renowned art collections such as the Deutsche Börse [...]

Art Collection and the Museum of Art and Cultural History in Marburg.

Teaching

Florian [...]

Person

Lisa Borgenheimer

design, data visualization and visual storytelling. From 2019 to 2020 she was supported by LaKoF Bayern [...]

Vita

Lisa Borgenheimer studied Communication Design (B.A.) and Interactive Media (M.A.) at [...]

the University of Applied Sciences Augsburg from 2009 to 2015. She is currently doing her doctorate [...]

Augsburg and worked as an information designer at the University of Applied Sciences Augsburg, for the [...]

-social transformation processes using visual knowledge transfer and led the two-year funded research [...]

Person

Julian Schwarze

at the HfG on the subject of product language and mobility processes according to the university's [...]

Julian Schwarze is a designer and research assistant at the Offenbach University of Art and Design [...]

(HfG). At the Offenbach Institute for Mobility Design, he works on research and third-party funded [...]

fields of integrative design and urban design and supervised semester projects, intermediate diplomas and [...]

Regional Association and other universities such as the urban planning department at TU Darmstadt [...]

News

Our newsletter informs you about ongoing subjects and activities of HfG Offenbach - University of Art and Design. [...]

DesignVocational Preparation

»Designers of course have to turn a profit, invest in equipment, keep an eye on their costs and [...]

order to be able to deal with this conflict more efficiently, a program has been developed especially [...]

for this kind of business start-up, geared specifically to the concerns of  art, design, and [...]

media students, and intended to make them more familiar with previously tedious topics such as money [...]

conducting real projects. The ability to work in a team, flexibility, assertiveness and decisiveness [...]

DesignTheoretical teaching areas

Product Language

developed in the 1980s at HfG Offenbach is to enable a special crossover of theory and practice in design [...]

signs – the symbols – refer beyond the object itself to various contexts and sensitize and open [...]

of corporate design strategies and brands. Different design topics from simple metaphors to [...]

repertoires and consequently always take a fresh approach to design tasks. [...]

Product language

The objective of the approaches to a theory of product language as [...]

DesignTheoretical teaching areas

Theory of Culture and Theory of Technology

Theory of Culture and Theory of Technology

It goes without saying that design has to do [...]

with aesthetics. Not just in the sense of designed objects having to be somehow presentable and [...]

are objects of fine art. Aesthetics is needed in order for us to fundamentally understand what the [...]

special content and structure of design is really all about. The question could be posed as to whether [...]

genres of aesthetics could be asked, ranging from harmony theory to the aesthetics of ugliness. And [...]

DesignTheoretical teaching areas

History of Design

Postmodernism really did represent a departure and the end of the Modern Age now appears differently to how [...]

separation of draft and execution in design history can be traced back to Giorgio Vasari’s second [...]

edition of Le Vite published in 1560 and to the Accademia delle arti del disegno, which he initiated in [...]

Theo van Doesburg we encounter an approach to design that is at once rationally constructive and [...]

spiritual, and with Adolf Loos the statement that “the form of an object lasts, that is to say remains [...]

DesignPractice and design modules

Model Design and Making

. On the other, it is the unrestricted experimental approach to material and form that creates [...]

, their haptic and visual qualities, stability, form and variability leads to an awareness of the [...]

Models and three-dimensional sketches are central means of communication in product design. Along [...]

with mastering basic manual skills and techniques for independently constructing models, form-based [...]

exercises and transformations as well as experiments with different materials are part of the first [...]

DesignPractice and design modules

Color Design

study period sensitize students to the complex confrontation with the phenomenon of colour and show that [...]

- and uses this foundation to investigate the symbolic connections of colour effects. Building on the [...]

Color: Theory and experimental practice

What is paint? Is it a property of the material or [...]

a facet of light? What importance should be attached to the interpretation of colours as the result [...]

of an active and individual process of perception? The teaching modules in the basic and main [...]

Design

Vocational Preparation

a consultation hour to help students plan their careers and professional entry into the world of work. [...]

The HfG trains excellent, independently active and contributing artists and designers who can hold [...]

the university with counseling and training accompanies students on their first steps into [...]

professional life. It offers a series of lectures and seminars on the subject of starting a business and also [...]

DesignPractice and design modules

2D / 3D Prototyping | Central Computer Lab

design intent in order to select and apply the appropriate tools and strategies to solve a problem [...]

and output devices such as flat board scanners, cutting plotters and printers up to A0 format [...]

. Students are guided in their work from conception, design and model building to documentation of their [...]

this, it is necessary to master the corresponding vocabulary in order to pass designs on to [...]

; sometimes a concept has to be rethought before model building and just as often a design requires an [...]

DesignPractice and design modules

Drawing

feel for proportions and their ability to gauge distances accurately. This capability is developed [...]

interpreting images is often to be found in designs for both analogue and digital spatial and [...]

perspectives, extreme angles and no understanding of how to orchestrate light. What I expect from [...]

seen, spatial visualization and the image, is the ability to promote an awareness of pictorial quality [...]

, enabling them to assess their own drawings and to correct them themselves, as well as to practice [...]

DesignTechnology

Form Generation

technological contexts are giving rise to completely new hybrids of form generation and materialization. [...]

Form Making

The term ‘form generation’ is used to describe a design process that utilizes [...]

analogue and digital tools and processes and their reciprocal hybrids. This does not inevitably need [...]

to result in finding a form for an object to be designed. Often, the focus is rather on processes [...]

concerning the generation or finding of forms and on self-organization. Along with traditional [...]

DesignTheoretical teaching areas

Theory of Perception

order to describe processes of perception it is therefore necessary to consider a wide-ranging set [...]

relies firstly on the fact that apart from man’s abilities to see and hear, which tend to be [...]

spatial turn form a central element of instruction. Of importance here is an introduction to classic and [...]

if it were to omit the logic of monetary economics and its consequences for the state of culture and [...]

this complex of problems (H. Lefebvre, R. Sennett, M. Castells, D. Harvey, S. Sassen). In order to do [...]

DesignTechnology

CNC Technologies

facilitate new production strategies, variations and forms. Formal product constraints attributable to tools [...]

various generative processes, intermeshing or combinable process chains, and correct CAD data. The [...]

virtual model – along with a watertight geometrical structure – is to be calibrated for its later [...]

purpose and the chosen production method. The experiences gained in manual model making and [...]

experiments with materials concerning solidity, plasticity and so on are advantageous in this process. A [...]

DesignTechnology

Ergonomics for Designers

systems based on piloting and cockpit design The aim of the seminar is not so much to convey [...]

, Vitruvius, Renaissance, da Vinci, Dürer, Le Corbusier and others), measuring technique and application [...]

factual knowledge, but to make students aware of interrelationships, linked to the ability to make the [...]

right decisions in design assignments and, if necessary, make use of scientific equipment.  [...]

ArtTheoretical teaching areas

History of Art

subject, the focus tends to be on modern, and, in particular, contemporary art but without forgetting the [...]

objective of teaching here is always to ask systematic and in-depth questions about selected areas of [...]

are no longer pursued. An approach to the history of art that is not philistine but critical and [...]

enquiring thus helps us to see both the dictates of fashion and the trials and tribulations of the day [...]

concede the charisma of original thought to subjects such as philosophy and art, (ostensibly a subject of [...]

DesignPractice and design modules

Applied Drawing

Drawing is one of the fastest and most direct ways to communicate a design idea. Not only three [...]

-dimensional objects, but also functionalities and processes can be represented. An analytical approach [...]

ArtTheoretical teaching areas

Theory of Perception

order to describe processes of perception it is therefore necessary to consider a wide-ranging set [...]

relies firstly on the fact that apart from man’s abilities to see and hear, which tend to be [...]

spatial turn form a central element of instruction. Of importance here is an introduction to classic and [...]

if it were to omit the logic of monetary economics and its consequences for the state of culture and [...]

this complex of problems (H. Lefebvre, R. Sennett, M. Castells, D. Harvey, S. Sassen). In order to do [...]