Prof. Dr.-Ing. (Arch.) Alex Buck


T +49 (0)69.800 59-150

F +49 (0)69.800 59-151


by appointment


Brand Strategy

Brand Strategy






Honorary professor



Alex Buck was appointed Chief Executive Officer of Spark44 in December 2019 having been made Chairman in 2018. Spark44 is a global end-to-end customer experience company founded as a joint venture with Jaguar Land Rover. Acting as a partner model between agency and customer it has 19 offices and more than 1,000 employees around the world.

In addition, he is also Chairman and Senior Partner of Whybrand, Brand Identity Partners, Frankfurt/Berlin/Munich

Before that he was Chairman and Senior Partner of Peter Schmidt Group/BBDO. He took over this role after leading the agency as Managing Partner and Chief Executive Officer. Peter Schmidt Group is born out of the sale of a group of companies within the brand and design business he founded and led before.

Alex Buck has a PhD in Engineering and a M.Sc of Industrial Design. He is also Honorary Professor for brand and design strategy at Hochschule für Gestaltung Offenbach am Main, University of Arts and Design and author and publisher of numerous articles and books on the topics of design, innovation and brand management.